The Embassy of Sri Lanka in Cairo organized a tourism promotion event in Alexandria Governorate, the second-largest city and former capital of Egypt. The Alexandria Governorate is home to a number of reputed outbound tour operators who offer travel packages to their clients to visit various tourism destinations in the world, including Sri Lanka.

Eighteen well-known outbound travel agents based in the Alexandria Governorate were invited to this promotional event, which took place at the Royal JEWEL Hotel in Alexandria city on 18^th October 2023 under the patronage of H.E. Mr. M.K. Pathmanaathan, the Ambassador of Sri Lanka to Egypt.

The event included the screening of promotional videos showcasing the tourist attractions in Sri Lanka, as well as a detailed presentation to increase awareness among travel agents about Sri Lanka as a prime destination in the South Asian region. The presentation, conducted by Mr. Kasun Balasooriya, Second Secretary (Commercial), included important factors to be aware of by the Egyptian travel agents when they promote Sri Lanka as a destination to their prospective clients, such as visa application procedures, airlines flying to Sri Lanka from Egypt, average airfare costs, available accommodation types, accessibility for the local transportation network in Sri Lanka, and finding authorized tour operators (counterparts) in Sri Lanka, etc., which were well received by the travel agents. Following the presentation, participants were provided with a Q&A session to address any concerns and questions they had about promoting Sri Lanka to their clients and connecting with tour operators in Sri Lanka.

The event concluded with the distribution of giveaway packages containing promotional brochures on Sri Lanka Tourism and pure Ceylon tea, which was eagerly received by the Egyptian tour operators.

The Embassy of Sri Lanka in Ha Noi, Viet Nam participated in the Annual International Food Festival organized by the Ministry of Foreign Affairs (MoFA) of Viet Nam, which was held on 10^th December 2023 in Ha Noi. The 11^th assembly of this annual event was attended by diplomatic missions and international organizations, INGOs based in Ha Noi, provincial offices of the MoFA, provincial governments, and Vietnamese food and beverage industry leaders.

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